COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT: Yes
VEGAN: Yes

• • WHAT IT DOES:
    -Algae isn’t considered a conventional beauty ingredient, but it has been used in skin care for thousands of years. It’s been dubbed a “miracle ingredient” and the “ocean’s most potent secret,” and there are even entire skin care lines and brands dedicated to using algae and other marine extracts (you’ve heard about Phytomer, Algenist, and La Mer, right?).
    
    
  • -Known for its ability to instantly hydrate and condition the skin. Upon using products containing this ingredient, you’ll notice a more supple, moisturized complexion that’s soft to the touch.
    
    
  • -Algae is also an antioxidant, meaning it protects your skin from free radicals that cause premature aging. In that sense, it’s an excellent ingredient for those who are worried about aging skin.
    

  -Is high in essential amino acids, proteins, and a variety of vitamins—including vitamins A, B, C, and E.
  

  -Skin types that benefit most from algae-infused products are dry skin, sensitive skin, and those who want to combat and prevent signs of aging.

  WORKS BEST IN: Serums, creams & lotions, cleansers, after-sun care, face & hair masks
  
  NATURAL INGREDIENT: Yes
  VEGAN: Yes

WHAT IT DOES:
-Healing Skin: Products that incorporate licorice extract have effectively treated skin disorders such as rosacea, eczema, psoriasis and dermatitis as it is highly anti-inflammatory.

-Fading Dark Spots/Lightening Skin: Consistent use of licorice extract over time has been known to fade dark spots and blemishes, and lighten skin. It can also reverse darkening of scars, which are fibrous skin tissues that remain when an injury hasn't completely healed. Licorice extract is also a good natural substitute for hydroquinone, which causes adverse reactions in some users. An ingredient called glabridin helps reduce uneven skin darkening -- also known as hyper pigmentation -- caused by exposure to the sun's ultraviolet rays. Glabridin is an active ingredient containing five flavonoids that act to depigment, or lighten, skin while blocking an enzyme that causes damaged skin to darken.

-Anti-acne: Potent antioxidants in licorice extract fight skin-damaging free radicals. Licochalcone, another ingredient in licorice, helps to regulate the skin's oil production, making it useful in anti-acne skin-care regimens, as some zit outbreaks are the result of pores being clogged by overly active oil glands.

-Contains glycyrrhetic acid and flavinoids that have antioxidant and regenerative properties

WORKS BEST IN: Creams, lotions, and skin-lightening products

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT: Yes
VEGAN: Yes

WHAT IT DOES:
-Green Tea Extract offers numerous benefits when it comes to skin care products. It is an antioxidant, anti-inflammatory agent and helps protect against UV radiation.

-The primary benefit of Green Tea Extract is as an antioxidant—and it is one of the more powerful antioxidants, helping protect your skin against environmental pollutants.

-Contains flavonoids which appear to boost immune responses in skin cells, making skin better able to protect itself against external toxins.

-Research also shows that the catechins in Green Tea Extract act as a sunblock and as a way to reduce signs of aging in sun-damaged skin.

-Often used in anti-aging formulas to reinforce anti-aging effects of other ingredients

-Useful for irritated skin

WORKS BEST IN: Anti-aging formulas, sun care and after-sun care products, anti-cellulite treatments and hair care products

COUNTRY OF ORIGIN: Spain
NATURAL INGREDIENT: Yes
VEGAN: Yes

WHAT IT DOES:
-Aloe is rich in vitamins. It has polysaccharides that give hydrating, anti-inflammatory benefits and allow for aloe to give a protective barrier on the skin. Aloe also has phytosterols which help to soothe itchiness and irritation while also giving protection to prevent TEWL (trans-epidermal water loss.) Aloe vera gel has bioactive compounds in the plant that are rich in vitamins A, B , C, D and E as well as minerals like magnesium, potassium and zinc. These are all thought to aid in the 'healing' benefits of aloe.

-Potent moisturizer, invigorating and soothing agent, can be used to reduce skin irritation and inflammations such as acne and eczema

-Has been shown to improve the appearance of aging and dry skin

WORKS BEST IN: All skin care products for dry skin, soothing creams & lotions, sun care and after-sun products

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT: Yes
VEGAN: Yes

• • WHAT IT DOES:
    -A good moisturizer for your skin; it contains omega fatty acids which repair cell membranes and subsequently help to promote healthy skin and anti-aging. It also contains vitamin A and E, which help to stop wrinkles forming, whilst vitamin E, or tocopherol, can help in cell division as well. Argan oil also contains carotenoids that are great for healing damaged skin and preventing oxidative damage from occurring.
    
    -Natural oil obtained from Morocco, 100% pure, virgin and cold pressed
    
    
  • -High content of unsaturated fatty acids, natural tocopherols (vitamin E). phenols, phenolic acid & carotenes
  • 
    WORKS BEST IN: Creams, serums, lotions, hair care products, sun care, lip care products

  COUNTRY OF ORIGIN: Morocco
  NATURAL INGREDIENT: Yes
  VEGAN: Yes