All-Star Ingredients Guide:
Dryness
A list of the very best in skincare
Click on any ingredient to learn more

Aloe Vera

WHAT IT DOES:
-Aloe is rich in vitamins. It has polysaccharides that give hydrating, anti-inflammatory benefits and allow for aloe to give a protective barrier on the skin. Aloe also has phytosterols which help to soothe itchiness and irritation while also giving protection to prevent TEWL (trans-epidermal water loss.) Aloe vera gel has bioactive compounds in the plant that are rich in vitamins A, B , C, D and E as well as minerals like magnesium, potassium and zinc. These are all thought to aid in the 'healing' benefits of aloe.


-Potent moisturizer, invigorating and soothing agent, can be used to reduce skin irritation and inflammations such as acne and eczema

-Has been shown to improve the appearance of aging and dry skin

WORKS BEST IN: All skin care products for dry skin, soothing creams & lotions, sun care and after-sun products

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

Shea Butter

WHAT IT DOES:
-Shea butter has high concentrations of fatty acids and vitamins make shea butter an ideal cosmetic ingredient for softening skin. Shea butter also has anti-inflammatory and healing properties. Using shea butter on your body, especially your face, can condition, tone, and soothe your skin.

-Anti inflammatory and healing: shea butter has been proven to have extensive anti-inflammatory properties. Redness and swelling on your face may be calmed by applying shea butter products. Shea butter’s fatty acid and vitamin K concentration also helps your body to heal faster when your skin barrier has been compromised.

-Highly moisturizing: Shea butter’s consistency help your skin to absorb it when it melts at room temperature. The rich tree nut oils in shea butter can soak into your skin, creating a smooth and soft barrier that seals in moisture. This moisturizing effect can last several hours, unlike some other moisturizers that wear off after one hour or less.

-Anti aging: Shea butter has high levels of oleic, linoleic, and stearic acids. These acids are an effective ingredient to combating oxidative stress, which is the effect the environmental toxins have on your skin cells. This helps your skin to have a healthy turnover of new cells, and also supports the structure and tightness of your skin. The vitamin E in shea butter also helps protect your skin from the UV rays of the sun, although you can’t skip sunscreen just because you use shea butter on your face.

WORKS BEST IN: Lotions, creams, sun care & after sun products, facial moisturizers, body butter, ointments

COUNTRY OF ORIGIN: West Africa
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

Squalene

  • WHAT IT DOES:
    -A powerhouse ingredient to deliver hydration and protect your skin

    -Squalene is a colorless poly-unsaturated hydrocarbon liquid that’s found naturally in many animals and plants, including human sebum. Yes, the word ‘sebum’ sounds gross, but it’s incredibly important to your skin. Essentially, it’s one of the many natural lipids your body produces to lubricate and protect your skin. (It’s estimated to make up about 10 to 12 percent of your skin’s oil.) It’s commonly harvested from plant sources like olives, wheat germ oil, and rice bran. Our squalene is 100% plant based.

  • -Squalene is used in skincare products as a highly-effective moisturizer and natural antioxidant. Historically, it’s been used in the medical field to treat wounds and skin problems.

    -Squalene is a natural emollient, which means it lock moisture into your skins which helps prevent fine lines, and ease dry patches.

  • -Non irritating, non- allergenic, hypo-comedogenic and acne friendly

WORKS BEST IN: Skin creams, lotions, acne friendly products, and lip care

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT:
Yes
VEGAN: Yes

Algae Extract

  • WHAT IT DOES:
    -Algae isn’t considered a conventional beauty ingredient, but it has been used in skin care for thousands of years. It’s been dubbed a “miracle ingredient” and the “ocean’s most potent secret,” and there are even entire skin care lines and brands dedicated to using algae and other marine extracts (you’ve heard about Phytomer, Algenist, and La Mer, right?).

  • -Known for its ability to instantly hydrate and condition the skin. Upon using products containing this ingredient, you’ll notice a more supple, moisturized complexion that’s soft to the touch.

  • -Algae is also an antioxidant, meaning it protects your skin from free radicals that cause premature aging. In that sense, it’s an excellent ingredient for those who are worried about aging skin.

-Is high in essential amino acids, proteins, and a variety of vitamins—including vitamins A, B, C, and E.

-Skin types that benefit most from algae-infused products are dry skin, sensitive skin, and those who want to combat and prevent signs of aging.

WORKS BEST IN: Serums, creams & lotions, cleansers, after-sun care, face & hair masks

NATURAL INGREDIENT: Yes
VEGAN: Yes

Jojoba Oil

  • WHAT IT DOES:
  • -Jojoba Oil is referred to as an “oil” but it is, in fact, a liquid wax. And that makes all the difference. Unlike other skincare oils, the wax structure of jojoba oil is very similar to the natural oils of our skin. Which means it not only moisturizes, but absorbs faster than other oils. And, it's suitable for all skin types, including those with acne as it won't break you out.

  • -Prevents water loss and retains moisture and is a good moisturizer without leaving a greasy film on the skin as it penetrates into the skin quickly

  • -Regular application can reduce the appearance of fine lines and wrinkles

WORKS BEST IN: Lotions, creams, nourishing skincare products, body washes, shampoos, baby products, sun care & after sun products, bath oils, facial cleansers

COUNTRY OF ORIGIN:
USA
NATURAL INGREDIENT:
Yes
VEGAN: Yes

Argan Oil

  • WHAT IT DOES:
    -A good moisturizer for your skin; it contains omega fatty acids which repair cell membranes and subsequently help to promote healthy skin and anti-aging. It also contains vitamin A and E, which help to stop wrinkles forming, whilst vitamin E, or tocopherol, can help in cell division as well. Argan oil also contains carotenoids that are great for healing damaged skin and preventing oxidative damage from occurring.

    -Natural oil obtained from Morocco, 100% pure, virgin and cold pressed

  • -High content of unsaturated fatty acids, natural tocopherols (vitamin E). phenols, phenolic acid & carotenes

  • WORKS BEST IN:
    Creams, serums, lotions, hair care products, sun care, lip care products

COUNTRY OF ORIGIN: Morocco
NATURAL INGREDIENT:
Yes
VEGAN: Yes

Almond Oil

  • WHAT IT DOES:
    -Natural oil cold-pressed from the seeds of the sweet almond tree

    -Contains 62-86% oleic acid, 20-30% linoleic acid & other valuable fatty acids, rich in beta-sitosterol, squalene & vitamin E

  • -Effective moisturizer that leaves the skin soft, smooth and conditioned and has good nourishing and revitalizing effect

  • -Ideal for irritated skin

  • WORKS BEST IN:
    Creams, lotions, protecting creams, ointments, bath oils, baby care products

COUNTRY OF ORIGIN: Italy, Spain, US
NATURAL INGREDIENT:
Yes
VEGAN: Yes

hyaluronic acid

  • WHAT IT DOES:
    -Most powerful moisturizer, able to hold 1,000 times its weight in water. It’s also something that your body makes naturally, so its chemical composition absorbs easily into your skin. That makes hyaluronic acid serums particularly amazing for dry and mature complexions or anyone who wants to plump away fine lines and wrinkles.

  • -Excellent anti-wrinkle effects and suitable for all skin types, even acne prone skin.
  •  
  • WORKS BEST IN: Hydrating, moisturizing creams & lotions, anti-aging & anti-wrinkle products, after sun lotions, protecting / nourishing skin care products, products for sensitive or dry skin, hydrating cleansers

NATURAL INGREDIENT: Yes
VEGAN: Yes

 

Sensitivity
Click on any ingredient to learn more

 

Algae Extract

    • WHAT IT DOES:
      -Algae isn’t considered a conventional beauty ingredient, but it has been used in skin care for thousands of years. It’s been dubbed a “miracle ingredient” and the “ocean’s most potent secret,” and there are even entire skin care lines and brands dedicated to using algae and other marine extracts (you’ve heard about Phytomer, Algenist, and La Mer, right?).

    • -Known for its ability to instantly hydrate and condition the skin. Upon using products containing this ingredient, you’ll notice a more supple, moisturized complexion that’s soft to the touch.

    • -Algae is also an antioxidant, meaning it protects your skin from free radicals that cause premature aging. In that sense, it’s an excellent ingredient for those who are worried about aging skin.

    -Is high in essential amino acids, proteins, and a variety of vitamins—including vitamins A, B, C, and E.

    -Skin types that benefit most from algae-infused products are dry skin, sensitive skin, and those who want to combat and prevent signs of aging.

    WORKS BEST IN: Serums, creams & lotions, cleansers, after-sun care, face & hair masks

    NATURAL INGREDIENT: Yes
    VEGAN: Yes

  •  

Licorice Extract

WHAT IT DOES:
-Healing Skin: Products that incorporate licorice extract have effectively treated skin disorders such as rosacea, eczema, psoriasis and dermatitis as it is highly anti-inflammatory.

-Fading Dark Spots/Lightening Skin: Consistent use of licorice extract over time has been known to fade dark spots and blemishes, and lighten skin. It can also reverse darkening of scars, which are fibrous skin tissues that remain when an injury hasn't completely healed. Licorice extract is also a good natural substitute for hydroquinone, which causes adverse reactions in some users. An ingredient called glabridin helps reduce uneven skin darkening -- also known as hyper pigmentation -- caused by exposure to the sun's ultraviolet rays. Glabridin is an active ingredient containing five flavonoids that act to depigment, or lighten, skin while blocking an enzyme that causes damaged skin to darken.

-Anti-acne: Potent antioxidants in licorice extract fight skin-damaging free radicals. Licochalcone, another ingredient in licorice, helps to regulate the skin's oil production, making it useful in anti-acne skin-care regimens, as some zit outbreaks are the result of pores being clogged by overly active oil glands.

-Contains glycyrrhetic acid and flavinoids that have antioxidant and regenerative properties

WORKS BEST IN: Creams, lotions, and skin-lightening products

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

Green Tea Extract

WHAT IT DOES:
-Green Tea Extract offers numerous benefits when it comes to skin care products. It is an antioxidant, anti-inflammatory agent and helps protect against UV radiation.

-The primary benefit of Green Tea Extract is as an antioxidant—and it is one of the more powerful antioxidants, helping protect your skin against environmental pollutants.

-Contains flavonoids which appear to boost immune responses in skin cells, making skin better able to protect itself against external toxins.

-Research also shows that the catechins in Green Tea Extract act as a sunblock and as a way to reduce signs of aging in sun-damaged skin.

-Often used in anti-aging formulas to reinforce anti-aging effects of other ingredients

-Useful for irritated skin

WORKS BEST IN: Anti-aging formulas, sun care and after-sun care products, anti-cellulite treatments and hair care products

COUNTRY OF ORIGIN: Spain
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

Aloe Vera

WHAT IT DOES:
-Aloe is rich in vitamins. It has polysaccharides that give hydrating, anti-inflammatory benefits and allow for aloe to give a protective barrier on the skin. Aloe also has phytosterols which help to soothe itchiness and irritation while also giving protection to prevent TEWL (trans-epidermal water loss.) Aloe vera gel has bioactive compounds in the plant that are rich in vitamins A, B , C, D and E as well as minerals like magnesium, potassium and zinc. These are all thought to aid in the 'healing' benefits of aloe.


-Potent moisturizer, invigorating and soothing agent, can be used to reduce skin irritation and inflammations such as acne and eczema

-Has been shown to improve the appearance of aging and dry skin

WORKS BEST IN: All skin care products for dry skin, soothing creams & lotions, sun care and after-sun products

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

Hyaluronic Acid

    • WHAT IT DOES:
      -Most powerful moisturizer, able to hold 1,000 times its weight in water. It’s also something that your body makes naturally, so its chemical composition absorbs easily into your skin. That makes hyaluronic acid serums particularly amazing for dry and mature complexions or anyone who wants to plump away fine lines and wrinkles.

    • -Excellent anti-wrinkle effects and suitable for all skin types, even acne prone skin.
    •  
    • WORKS BEST IN: Hydrating, moisturizing creams & lotions, anti-aging & anti-wrinkle products, after sun lotions, protecting / nourishing skin care products, products for sensitive or dry skin, hydrating cleansers

    NATURAL INGREDIENT: Yes
    VEGAN: Yes

Shea Butter

WHAT IT DOES:
-Shea butter has high concentrations of fatty acids and vitamins make shea butter an ideal cosmetic ingredient for softening skin. Shea butter also has anti-inflammatory and healing properties. Using shea butter on your body, especially your face, can condition, tone, and soothe your skin.

-Anti inflammatory and healing: shea butter has been proven to have extensive anti-inflammatory properties. Redness and swelling on your face may be calmed by applying shea butter products. Shea butter’s fatty acid and vitamin K concentration also helps your body to heal faster when your skin barrier has been compromised.

-Highly moisturizing: Shea butter’s consistency help your skin to absorb it when it melts at room temperature. The rich tree nut oils in shea butter can soak into your skin, creating a smooth and soft barrier that seals in moisture. This moisturizing effect can last several hours, unlike some other moisturizers that wear off after one hour or less.

-Anti aging: Shea butter has high levels of oleic, linoleic, and stearic acids. These acids are an effective ingredient to combating oxidative stress, which is the effect the environmental toxins have on your skin cells. This helps your skin to have a healthy turnover of new cells, and also supports the structure and tightness of your skin. The vitamin E in shea butter also helps protect your skin from the UV rays of the sun, although you can’t skip sunscreen just because you use shea butter on your face.

WORKS BEST IN: Lotions, creams, sun care & after sun products, facial moisturizers, body butter, ointments

COUNTRY OF ORIGIN: West Africa
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

Almond Oil

    • WHAT IT DOES:
      -Natural oil cold-pressed from the seeds of the sweet almond tree

      -Contains 62-86% oleic acid, 20-30% linoleic acid & other valuable fatty acids, rich in beta-sitosterol, squalene & vitamin E

    • -Effective moisturizer that leaves the skin soft, smooth and conditioned and has good nourishing and revitalizing effect

    • -Ideal for irritated skin

    • WORKS BEST IN:
      Creams, lotions, protecting creams, ointments, bath oils, baby care products

    COUNTRY OF ORIGIN: Italy, Spain, US
    NATURAL INGREDIENT:
    Yes
    VEGAN: Yes

Charcoal Powder

  • WHAT IT DOES:
    -This activated charcoal powder made using coconut shells, which is a powerful absorber of impurities, toxins and oil on the skin and hair
  • -Has skin purifying and balancing properties especially on sensitive skin
  • -Popular in masks but also moisturizers and cleansers
  •  

WORKS BEST IN: Cleansing products, soaps, shampoos, scrubs, body wash, creams, face masks, color cosmetics

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT:
Yes
VEGAN: Yes

 

Anti-Aging or Loss of Firmness
Click on any ingredient to learn more

 

Vitamin C

  • WHAT IT DOES:
  • -A powerhouse ingredient for brighter, tighter, and overall better-looking skin
  • -Potent antioxidant good for anti-aging (shown to be able to protect skin from oxidative damages) along with helping to reduce skin inflammation, irregular pigmentation, and promotes healthy collagen production
  • -Widely used as an add-on ingredient in skin-lightening products to correct hyperpigmentation and age spots as it interferes with pigment production and keeps inflammation at bay.

WORKS BEST IN: Lotions, creams, sun care & after sun products, makeup products

COUNTRY OF ORIGIN: UK
NATURAL INGREDIENT:
No
VEGAN: Yes

vitamin A (retinol)

  • WHAT IT DOES:
  • -If there's one ingredient lauded more than any other for its wrinkle-fighting, complexion-perfecting abilities, it's vitamin A. We were talking about it in 1975, and we're still talking about it now because it works. In study after study retinol has been shown to build collagen, decrease fine lines, improve skin's texture—and fight acne. The prescription version (retinoic acid, or Retin-A) acts fastest but is pricey and can be drying; over-the-counter retinols take eight to 10 weeks to show results (compared with six weeks with a prescription version) but are paired with anti-inflammatories to calm the redness, peeling, or dryness, so new users generally don't have to suffer.
  •  

WORKS BEST IN: Anti-aging creams, lotions, & gels. Protective creams, sun care & after sun products.

COUNTRY OF ORIGIN: Germany
NATURAL INGREDIENT: No
VEGAN: Yes

glycolic acid

  • WHAT IT DOES:
  • -Glycolic acid is a naturally occurring alpha hydroxy acids (or AHAs), usually derived from sugar cane
  • -Can reduce the appearance of fine lines, wrinkles irregular pigmentation, decreases enlarged pores and acne
  • -Very useful in exfoliating products, or in creams & lotions at a lower concentration for a more gentle acid-based peel
  • -Widely used to rejuvenate the skin by encouraging the shedding of old surface skin cells
  •  

WORKS BEST IN: All kinds of skin care products including cleansers, toners, masks, lotions, creams and serums

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT: Naturally derived
VEGAN: Yes

lactic acid

  • WHAT IT DOES:
  • -Lactic acid is a naturally occurring alpha hydroxy acids (or AHAs) produced by fermenting sugars, usually from sour milk
  • -Very gentle exfoliator that rejuvenate the skin by encouraging the shedding of old skin cells and is a good choice for those with sensitive skin.
  • -Can reduce the appearance of fine lines, irregular pigmentation, age spots & decreases enlarged pores
  • -Often used in creams & lotions at a lower concentration for a more gentle acid-based peel
  •  

WORKS BEST IN: All kinds of skin care products including cleansers, toners, masks, lotions, creams and serums

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT: Naturally derived
VEGAN: Yes

peptides

  • WHAT IT DOES:

Peptides are fragments of proteins. On their own, peptides are made up of amino acids. When amino acids are combined in certain formations they create specific peptides, and when peptides are formed in a certain way, they make specific proteins.

Proteins are the fundamental building blocks of skin. Without peptides, skin doesn’t remain intact and the result is loss of firmness, appearance of wrinkles, texture changes, and skin that doesn’t bounce back as it once did.

Think of them as air-traffic controllers for your skin. One of our skin’s most important proteins is collagen, which gives our skin its thickness. Collagen breaks down in the skin due to age, environmental factors, UV rays and stress, causing wrinkles to form. The good news is that peptides, when applied topically to the skin, can then send a signal to produce new collagen, leading to the appearance of younger, more supple skin.

  • We have a variety of different kinds of peptides, if you choose to have peptides in your product, we will advise you on which of our peptides to use:

    Anti-aging
  • -Clinically proven to increase skin compactness, reduces appearance of wrinkles, & firmness
  • -Makes the skin look firmer, younger and rejuvenated and nourished

    Lip plumper
  • -Moisturizes, plumps and minimizes fine vertical lines of the lips
  • -Keeps lip contour in shape
  • -Lip volume increased by 30% on average in clinical studies

    Eye treatments
  • -Has been shown in clinical studies to reduce significantly the appearance of dark circles & puffiness around the eyes
  • -Showed 35% reduction after 8 weeks treatment in a clinical study
  • -Regular application will make the skin look smooth, rejuvenated, and regenerated
  •  
  • WORKS BEST IN: All kinds of skin care products including moisturizers, creams and serums

NATURAL INGREDIENT: No
VEGAN: Yes

Green Tea Extract

WHAT IT DOES:
-Green Tea Extract offers numerous benefits when it comes to skin care products. It is an antioxidant, anti-inflammatory agent and helps protect against UV radiation.

-The primary benefit of Green Tea Extract is as an antioxidant—and it is one of the more powerful antioxidants, helping protect your skin against environmental pollutants.

-Contains flavonoids which appear to boost immune responses in skin cells, making skin better able to protect itself against external toxins.

-Research also shows that the catechins in Green Tea Extract act as a sunblock and as a way to reduce signs of aging in sun-damaged skin.

-Often used in anti-aging formulas to reinforce anti-aging effects of other ingredients

-Useful for irritated skin

WORKS BEST IN: Anti-aging formulas, sun care and after-sun care products, anti-cellulite treatments and hair care products

COUNTRY OF ORIGIN: Spain
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

Algae Extract

    • WHAT IT DOES:
      -Algae isn’t considered a conventional beauty ingredient, but it has been used in skin care for thousands of years. It’s been dubbed a “miracle ingredient” and the “ocean’s most potent secret,” and there are even entire skin care lines and brands dedicated to using algae and other marine extracts (you’ve heard about Phytomer, Algenist, and La Mer, right?).

    • -Known for its ability to instantly hydrate and condition the skin. Upon using products containing this ingredient, you’ll notice a more supple, moisturized complexion that’s soft to the touch.

    • -Algae is also an antioxidant, meaning it protects your skin from free radicals that cause premature aging. In that sense, it’s an excellent ingredient for those who are worried about aging skin.

    -Is high in essential amino acids, proteins, and a variety of vitamins—including vitamins A, B, C, and E.

    -Skin types that benefit most from algae-infused products are dry skin, sensitive skin, and those who want to combat and prevent signs of aging.

    WORKS BEST IN: Serums, creams & lotions, cleansers, after-sun care, face & hair masks

    NATURAL INGREDIENT: Yes
    VEGAN: Yes

  •  

HYALURONIC ACID

    • WHAT IT DOES:
      -Most powerful moisturizer, able to hold 1,000 times its weight in water. It’s also something that your body makes naturally, so its chemical composition absorbs easily into your skin. That makes hyaluronic acid serums particularly amazing for dry and mature complexions or anyone who wants to plump away fine lines and wrinkles.

    • -Excellent anti-wrinkle effects and suitable for all skin types, even acne prone skin.
    •  
    • WORKS BEST IN: Hydrating, moisturizing creams & lotions, anti-aging & anti-wrinkle products, after sun lotions, protecting / nourishing skin care products, products for sensitive or dry skin, hydrating cleansers

    NATURAL INGREDIENT: Yes
    VEGAN: Yes

  •  

 

Acne
Click on any ingredient to learn more

 

tea tree oil

  • WHAT IT DOES:
    -Tea tree oil’s healing properties have made it a key ingredient in facial skin-care products. The plant exhibits antimicrobial activity towards a wide variety of bacteria, making it ideal for acne-prone skin and skin disorders. The oil is known to combat and soothe psoriasis, eczema, redness and dermatitis.
    -Very natural, characteristic herbal scent
  • -Has anti-bacterial and anti-irritant properties
  • -Used in anti-blemish, anti-fungal and products for oily skin

WORKS BEST IN: Skin cleansers and moisturizers for the oily, blemished and impure skin, hair care products and conditioners, creams and powders for the feet

COUNTRY OF ORIGIN: Australia
NATURAL INGREDIENT:
Yes
VEGAN: Yes

Willow bark extract

  • WHAT IT DOES:
  • -Willow Bark Extract is made from the bark of the willow trees and has been used for centuries to soothe irritated skin. naturally contains salicylic acid, a BHA that is a natural exfoliant and is used in many acne treatments because of its ability to help skin shed dead cells and clear pores; it can also stimulate new cell formation.

    -Soothing properties on irritated skin and works as an toning agent and mild cleanser as it helps refines pores and minimizes pore size

      • -Willow Bark Extract is high in salicin, tannins, phenolic acids, flavonoids, and various minerals, all of which help soothe the skin and aid in cell regeneration, allowing for a more youthful, refreshed complexion. Below, we’ve broken down the major ingredients to delve more thoroughly into their unique benefits.
      • Salicin — Named after the willow tree genus itself, salix, salicin (natural salicylic acid) has excellent anti-inflammatory properties. (It’s used in Aspirin for this reason to help reduce swelling and minor pains.) In skin care, salicin alleviates acne and irritation and is suitable for most skin types. Salicin’s anti-inflammatory effects have also been shown to diminish wrinkles, reduce the appearance of pores, and even out skin tone while promoting increased firmness. A natural exfoliant, salicin sloughs off dead skin cells and clears pores to reveal a more radiant, clear complexion. Although extremely effective, Salicin is gentle and non-irritating, making it safe for nearly all skin types.

        Polyphenols — Phytonutrients (nutrients found in plants) with high antioxidant activity, polyphenols help our bodies—and therefore our skin—fight free radicals that damage our skin’s DNA and contribute to signs of aging. Polyphenols also aid in moisture retention, allowing our skin to stay hydrated and healthy. These powerful nutrients even help protect against photodamage, protecting our skin during sun exposure and minimizing inflammation afterward. Polyphenols’ anti-inflammatory and antibacterial properties also help diminish acne and provide relief from skin conditions such as eczema, rosacea, and psoriasis.

      • Tannins — Willow Bark Extract also contains tannins, organic substances found in bark and other plant-based tissue. Tannins are highly astringent, which means they shrink or constrict body tissue, including the skin’s. Frequently used in toners and other skin care products, tannins tighten pores, making them appear smaller and less obvious; this helps the skin retain a firm, youthful look. Tannins also help control excess oil, which may alleviate acne.

      • Flavonoids — A type of polyphenol, flavonoids are high in antioxidant properties, making them excellent anti-agers. Fighting free radicals, flavonoids help diminish the appearance of wrinkles and fine lines. They’re also effective in protecting the skin’s barrier from environmental damage, such as UV exposure, and thereby preventing DNA damage. Flavonoids have even been shown to inhibit photodamage after UV exposure.

WORKS BEST IN: Cleansers and toners, creams & lotions, masks, gels and peels. Anti-blemish formulas

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT: Yes
VEGAN: Yes

Charcoal Powder

    • WHAT IT DOES:
      -This activated charcoal powder made using coconut shells, which is a powerful absorber of impurities, toxins and oil on the skin and hair
    • -Has skin purifying and balancing properties especially on sensitive skin
    • -Popular in masks but also moisturizers and cleansers
    •  

    WORKS BEST IN: Cleansing products, soaps, shampoos, scrubs, body wash, creams, face masks, color cosmetics

    COUNTRY OF ORIGIN: USA
    NATURAL INGREDIENT:
    Yes
    VEGAN: Yes

glycolic acid

    • WHAT IT DOES:
    • -Glycolic acid is a naturally occurring alpha hydroxy acids (or AHAs), usually derived from sugar cane
    • -Can reduce the appearance of fine lines, wrinkles irregular pigmentation, decreases enlarged pores and acne
    • -Very useful in exfoliating products, or in creams & lotions at a lower concentration for a more gentle acid-based peel
    • -Widely used to rejuvenate the skin by encouraging the shedding of old surface skin cells
    •  

    WORKS BEST IN: All kinds of skin care products including cleansers, toners, masks, lotions, creams and serums

    COUNTRY OF ORIGIN: USA
    NATURAL INGREDIENT: Naturally derived
    VEGAN: Yes

HYALURONIC ACID

    • WHAT IT DOES:
      -Most powerful moisturizer, able to hold 1,000 times its weight in water. It’s also something that your body makes naturally, so its chemical composition absorbs easily into your skin. That makes hyaluronic acid serums particularly amazing for dry and mature complexions or anyone who wants to plump away fine lines and wrinkles.

    • -Excellent anti-wrinkle effects and suitable for all skin types, even acne prone skin.
    •  
    • WORKS BEST IN: Hydrating, moisturizing creams & lotions, anti-aging & anti-wrinkle products, after sun lotions, protecting / nourishing skin care products, products for sensitive or dry skin, hydrating cleansers

    NATURAL INGREDIENT: Yes
    VEGAN: Yes

Jojoba Oil

    • WHAT IT DOES:
    • -Jojoba Oil is referred to as an “oil” but it is, in fact, a liquid wax. And that makes all the difference. Unlike other skincare oils, the wax structure of jojoba oil is very similar to the natural oils of our skin. Which means it not only moisturizes, but absorbs faster than other oils. And, it's suitable for all skin types, including those with acne as it won't break you out.

    • -Prevents water loss and retains moisture and is a good moisturizer without leaving a greasy film on the skin as it penetrates into the skin quickly

    • -Regular application can reduce the appearance of fine lines and wrinkles

    WORKS BEST IN: Lotions, creams, nourishing skincare products, body washes, shampoos, baby products, sun care & after sun products, bath oils, facial cleansers

    COUNTRY OF ORIGIN:
    USA
    NATURAL INGREDIENT:
    Yes
    VEGAN: Yes

Aloe Vera

WHAT IT DOES:
-Aloe is rich in vitamins. It has polysaccharides that give hydrating, anti-inflammatory benefits and allow for aloe to give a protective barrier on the skin. Aloe also has phytosterols which help to soothe itchiness and irritation while also giving protection to prevent TEWL (trans-epidermal water loss.) Aloe vera gel has bioactive compounds in the plant that are rich in vitamins A, B , C, D and E as well as minerals like magnesium, potassium and zinc. These are all thought to aid in the 'healing' benefits of aloe.


-Potent moisturizer, invigorating and soothing agent, can be used to reduce skin irritation and inflammations such as acne and eczema

-Has been shown to improve the appearance of aging and dry skin

WORKS BEST IN: All skin care products for dry skin, soothing creams & lotions, sun care and after-sun products

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

squalene

    • WHAT IT DOES:
      -A powerhouse ingredient to deliver hydration and protect your skin

      -Squalene is a colorless poly-unsaturated hydrocarbon liquid that’s found naturally in many animals and plants, including human sebum. Yes, the word ‘sebum’ sounds gross, but it’s incredibly important to your skin. Essentially, it’s one of the many natural lipids your body produces to lubricate and protect your skin. (It’s estimated to make up about 10 to 12 percent of your skin’s oil.) It’s commonly harvested from plant sources like olives, wheat germ oil, and rice bran. Our squalene is 100% plant based.

    • -Squalene is used in skincare products as a highly-effective moisturizer and natural antioxidant. Historically, it’s been used in the medical field to treat wounds and skin problems.

      -Squalene is a natural emollient, which means it lock moisture into your skins which helps prevent fine lines, and ease dry patches.

    • -Non irritating, non- allergenic, hypo-comedogenic and acne friendly

    WORKS BEST IN: Skin creams, lotions, acne friendly products, and lip care

    COUNTRY OF ORIGIN: USA
    NATURAL INGREDIENT:
    Yes
    VEGAN: Yes

 

Hyperpigmentation or Dark Spots
Click on any ingredient to learn more

 

Kojic Acid

  • WHAT IT DOES:
    Kojic acid is naturally produced from different types of fungi. It is also a by-product of rice wine. It is mainly used to lighten the skin and helps establishing an even skin tone on all skin types. It may also be used to treat skin conditions, such as sun damage, scars, and age spots.

    Kojic acid works by preventing melanin production. Melanin is a naturally occurring pigment in the body that gives the eyes, hair, and skin their color. Decreased melanin production may have a lightening effect on the skin.

  •  

    Anti-aging effect: Products containing kojic acid may lighten the skin, which can improve the appearance of age spots and sun damage. The reduction of dark spots can have an anti-aging effect.

    Treat melasma: Kojic acid may also be helpful in decreasing melasma, which is darkening of the skin due to pregnancy.

    Decrease the appearance of scars: Kojic acid may also reduce the discoloration of scars. Although the acid does not improve the thickness of scar tissue, it may reduce dark pigmentation associated with certain types of scars. Lightening the scar may make it less noticeable.

    Antibacterial and Antifungal effects: Kojic acid may also provide antibacterial benefits. It may help decrease the chances of developing common types of bacterial skin infections. It may also be helpful in preventing and treating certain fungal infections, such as athlete's foot and yeast infections.

  •  
  • WORKS BEST IN:All kinds of skin-lightening products including lotions, creams, fluids, makeup products

COUNTRY OF ORIGIN: Japan
NATURAL INGREDIENT: Yes
VEGAN: Yes

Bearberry Extract

  • WHAT IT DOES:
  • -Bearberry extract is produced from the leaves of the bearberry shrub fruit. Bearberry extract contains arbutin, which naturally lightens and brightens the skin, making it a very useful addition to dark spot correctors and other skin brightening treatments. Arbutin is very similar to hydroquinone—a medical ingredient, which is considered to be the "gold standard" of skin lightening. Like hydroquinone, arbutin works to whiten post-acne dark spots by deactivating tyrosinase, the enzyme responsible for producing melanin, but comes from a natural source.
  •  
  • -Improves the appearance of age spots and dark skin areas
  •  
  • -Very popular in Asian countries to lighten hyper-pigmented skin areas
  •  
  • WORKS BEST IN: All kinds of skin-lightening products including lotions, creams, fluids, makeup products

COUNTRY OF ORIGIN: Switzerland
NATURAL INGREDIENT: Yes
VEGAN: Yes

Licorice Extract

WHAT IT DOES:
-Healing Skin: Products that incorporate licorice extract have effectively treated skin disorders such as rosacea, eczema, psoriasis and dermatitis as it is highly anti-inflammatory.

-Fading Dark Spots/Lightening Skin: Consistent use of licorice extract over time has been known to fade dark spots and blemishes, and lighten skin. It can also reverse darkening of scars, which are fibrous skin tissues that remain when an injury hasn't completely healed. Licorice extract is also a good natural substitute for hydroquinone, which causes adverse reactions in some users. An ingredient called glabridin helps reduce uneven skin darkening -- also known as hyper pigmentation -- caused by exposure to the sun's ultraviolet rays. Glabridin is an active ingredient containing five flavonoids that act to depigment, or lighten, skin while blocking an enzyme that causes damaged skin to darken.

-Anti-acne: Potent antioxidants in licorice extract fight skin-damaging free radicals. Licochalcone, another ingredient in licorice, helps to regulate the skin's oil production, making it useful in anti-acne skin-care regimens, as some zit outbreaks are the result of pores being clogged by overly active oil glands.

-Contains glycyrrhetic acid and flavinoids that have antioxidant and regenerative properties

WORKS BEST IN: Creams, lotions, and skin-lightening products

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

Vitamin C

    • WHAT IT DOES:
    • -A powerhouse ingredient for brighter, tighter, and overall better-looking skin
    • -Potent antioxidant good for anti-aging (shown to be able to protect skin from oxidative damages) along with helping to reduce skin inflammation, irregular pigmentation, and promotes healthy collagen production
    • -Widely used as an add-on ingredient in skin-lightening products to correct hyperpigmentation and age spots as it interferes with pigment production and keeps inflammation at bay.

    WORKS BEST IN: Lotions, creams, sun care & after sun products, makeup products

    COUNTRY OF ORIGIN: UK
    NATURAL INGREDIENT:
    No
    VEGAN: Yes

glycolic acid

    • WHAT IT DOES:
    • -Glycolic acid is a naturally occurring alpha hydroxy acids (or AHAs), usually derived from sugar cane
    • -Can reduce the appearance of fine lines, wrinkles irregular pigmentation, decreases enlarged pores and acne
    • -Very useful in exfoliating products, or in creams & lotions at a lower concentration for a more gentle acid-based peel
    • -Widely used to rejuvenate the skin by encouraging the shedding of old surface skin cells
    •  

    WORKS BEST IN: All kinds of skin care products including cleansers, toners, masks, lotions, creams and serums

    COUNTRY OF ORIGIN: USA
    NATURAL INGREDIENT: Naturally derived
    VEGAN: Yes

lactic acid

    • WHAT IT DOES:
    • -Lactic acid is a naturally occurring alpha hydroxy acids (or AHAs) produced by fermenting sugars, usually from sour milk
    • -Very gentle exfoliator that rejuvenate the skin by encouraging the shedding of old skin cells and is a good choice for those with sensitive skin.
    • -Can reduce the appearance of fine lines, irregular pigmentation, age spots & decreases enlarged pores
    • -Often used in creams & lotions at a lower concentration for a more gentle acid-based peel
    •  

    WORKS BEST IN: All kinds of skin care products including cleansers, toners, masks, lotions, creams and serums

    COUNTRY OF ORIGIN: USA
    NATURAL INGREDIENT: Naturally derived
    VEGAN: Yes

 

Skin Redness
Click on any ingredient to learn more

 

CBD Oil

  • WHAT IT DOES:
    -Contains vitamins A, D, and E, and essential fatty acids
    -Reduces inflammation and may be able to help visibly diminish issues like wrinkles, and skin dullness
  • -Has soothing calm effect and is beneficial for irritated and dry skin
  •  
  • WORKS BEST IN: Creams, lotions, moisturizers, ointments, serums and bath oils

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT:
Yes
VEGAN: Yes

Algae Extract

    • WHAT IT DOES:
      -Algae isn’t considered a conventional beauty ingredient, but it has been used in skin care for thousands of years. It’s been dubbed a “miracle ingredient” and the “ocean’s most potent secret,” and there are even entire skin care lines and brands dedicated to using algae and other marine extracts (you’ve heard about Phytomer, Algenist, and La Mer, right?).

    • -Known for its ability to instantly hydrate and condition the skin. Upon using products containing this ingredient, you’ll notice a more supple, moisturized complexion that’s soft to the touch.

    • -Algae is also an antioxidant, meaning it protects your skin from free radicals that cause premature aging. In that sense, it’s an excellent ingredient for those who are worried about aging skin.

    -Is high in essential amino acids, proteins, and a variety of vitamins—including vitamins A, B, C, and E.

    -Skin types that benefit most from algae-infused products are dry skin, sensitive skin, and those who want to combat and prevent signs of aging.

    WORKS BEST IN: Serums, creams & lotions, cleansers, after-sun care, face & hair masks

    NATURAL INGREDIENT: Yes
    VEGAN: Yes

Licorice Extract

WHAT IT DOES:
-Healing Skin: Products that incorporate licorice extract have effectively treated skin disorders such as rosacea, eczema, psoriasis and dermatitis as it is highly anti-inflammatory.

-Fading Dark Spots/Lightening Skin: Consistent use of licorice extract over time has been known to fade dark spots and blemishes, and lighten skin. It can also reverse darkening of scars, which are fibrous skin tissues that remain when an injury hasn't completely healed. Licorice extract is also a good natural substitute for hydroquinone, which causes adverse reactions in some users. An ingredient called glabridin helps reduce uneven skin darkening -- also known as hyper pigmentation -- caused by exposure to the sun's ultraviolet rays. Glabridin is an active ingredient containing five flavonoids that act to depigment, or lighten, skin while blocking an enzyme that causes damaged skin to darken.

-Anti-acne: Potent antioxidants in licorice extract fight skin-damaging free radicals. Licochalcone, another ingredient in licorice, helps to regulate the skin's oil production, making it useful in anti-acne skin-care regimens, as some zit outbreaks are the result of pores being clogged by overly active oil glands.

-Contains glycyrrhetic acid and flavinoids that have antioxidant and regenerative properties

WORKS BEST IN: Creams, lotions, and skin-lightening products

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

Green Tea Extract

WHAT IT DOES:
-Green Tea Extract offers numerous benefits when it comes to skin care products. It is an antioxidant, anti-inflammatory agent and helps protect against UV radiation.

-The primary benefit of Green Tea Extract is as an antioxidant—and it is one of the more powerful antioxidants, helping protect your skin against environmental pollutants.

-Contains flavonoids which appear to boost immune responses in skin cells, making skin better able to protect itself against external toxins.

-Research also shows that the catechins in Green Tea Extract act as a sunblock and as a way to reduce signs of aging in sun-damaged skin.

-Often used in anti-aging formulas to reinforce anti-aging effects of other ingredients

-Useful for irritated skin

WORKS BEST IN: Anti-aging formulas, sun care and after-sun care products, anti-cellulite treatments and hair care products

COUNTRY OF ORIGIN: Spain
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

Aloe Vera

WHAT IT DOES:
-Aloe is rich in vitamins. It has polysaccharides that give hydrating, anti-inflammatory benefits and allow for aloe to give a protective barrier on the skin. Aloe also has phytosterols which help to soothe itchiness and irritation while also giving protection to prevent TEWL (trans-epidermal water loss.) Aloe vera gel has bioactive compounds in the plant that are rich in vitamins A, B , C, D and E as well as minerals like magnesium, potassium and zinc. These are all thought to aid in the 'healing' benefits of aloe.


-Potent moisturizer, invigorating and soothing agent, can be used to reduce skin irritation and inflammations such as acne and eczema

-Has been shown to improve the appearance of aging and dry skin

WORKS BEST IN: All skin care products for dry skin, soothing creams & lotions, sun care and after-sun products

COUNTRY OF ORIGIN: USA
NATURAL INGREDIENT:
Yes
VEGAN:
Yes

Argan Oil

    • WHAT IT DOES:
      -A good moisturizer for your skin; it contains omega fatty acids which repair cell membranes and subsequently help to promote healthy skin and anti-aging. It also contains vitamin A and E, which help to stop wrinkles forming, whilst vitamin E, or tocopherol, can help in cell division as well. Argan oil also contains carotenoids that are great for healing damaged skin and preventing oxidative damage from occurring.

      -Natural oil obtained from Morocco, 100% pure, virgin and cold pressed

    • -High content of unsaturated fatty acids, natural tocopherols (vitamin E). phenols, phenolic acid & carotenes

    • WORKS BEST IN:
      Creams, serums, lotions, hair care products, sun care, lip care products

    COUNTRY OF ORIGIN: Morocco
    NATURAL INGREDIENT:
    Yes
    VEGAN: Yes